(Dec 2019 – Nov 2021)

Master of Business Administration - MBA

Bahria University

2014 - 2018

Bachelors of Business and Marketing

Virtual University of Pakistan

Jan 2020 - Present

Senior PPC Executive

Tile Mountain

Following are the responsibilities I perform in this company: Summary Involved in Creating, monitoring & optimization process of all Google Ads campaigns (Search, Display, Video ,Shopping Ads) for various accounts. Critical Analysis on all PPC ROI reports, conversion reports, Keywords/Search Terms, Campaign performance & Auction Insight reports. Weekly Analysis & Optimization for all Shopping/Search/Display/Video campaigns Search Terms, Placements, Topics & Audience metrics. Budget Monitoring & Analysis. Keeping a Regular Check on achieving all Advertising KPIs every Quarter. Main Emphasis on regular Team Involvement , Task Delegation , Team Building & Team Learning for all routine base activities. Monitor, track and evaluate campaign performance analytics, based on client KPI targets and baselines Understanding new product, marketing objectives and digital goals with an emphasis on paid search, presenting to stakeholders on weekly/monthly basis.

Mar 2018 - Mar 2019

PPC Executive l Paid Search Ads

Reach First

Following are the responsibilities I performing in this company: Plan and execute all paid advertising campaigns especially on Google Adwords and Bing. Worked on different PPC Models including CPC, ROAS & CPA. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). Identify trends and insights, and optimize spend and performance based on the insights. Brainstorm new and creative growth strategies. Plan, execute and measure experiments and conversion tests. Collaborate with internal teams to create landing pages and optimize the user experience. Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Jan 2017 - Feb 2018

Google Ads Specialist l PPC Executive

Digitain

Being responsible and accountable for the creation and management of paid search campaigns Manage, review, and perform daily account Optimizations associated with Google AdWords & Bing PPC Campaigns. Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics. Tracking KPIs and producing useful reports for management.

Feb 2015 - Jan 2017

Google Ads Specialist

GoFlare® - an Online Marketing Agency

After 7 months I was given a role as a Team leader in which I have to create the strategies and guide my team to work on it that was amazing I personally learn alot during this phase.